Five Ways To Use Research That Actually Wins People’s Trust

Rarely have I produced a piece of work for a B2B business without being asked to include ‘a few key statistics’ to support the argument. But too often, this means wedging in research. At best, you’re mindlessly quoting sources; at worse, you insult the audience’s intelligence.

This article explains how to avoid those pitfalls - and actually building credibility with you audience.

Read the full article here